TikTok is officially US-owned for American users, here's what's changing

https://9to5mac.com/2026/01/23/tiktok-is-officially-us-owned-for-american-users-heres-whats-changing/

Comments

NoteyComplexityJan 25, 2026, 5:23 AM
What is the point of using short form content platforms as a consumer really?

Just put the political stuff aside, they are often too short for any details over any topics if not straightly brainrot, ending up making people get distracted and lost patience easily. I never a fan of YouTube shorts and instagram reels either because of the same reason.

Perhaps they are good for promotion, but as a user perspective, can anyone really point out one good reason to use these platforms?

cyodeJan 25, 2026, 5:30 AM
I have several young cousins (gen z) who use TikTok as their Google. Recipes, travel ideas, news, fashion, shopping, how-to videos. While of course a lot of their usage is passive scrolling that trains their algorithm, they're very adept at using search to find the same things I find in my browser.

It's bonkers to me, but I guess my patterns of information lookup have just calcified with age.

kshackerJan 25, 2026, 6:28 AM
I’m in my late 50s, and I’ve been using TikTok for over six years. Before that, the only social media I used was Facebook—not Instagram, not anything else—but TikTok pulled me in from the very beginning.

At first, it was all about the novelty: lip-syncing and dance videos. Over time, though, my interests evolved. I started following creators for travel vlogs, occasional financial advice, health tips, yoga and exercise—and last but not least, singing, which I only began at age 55.

I don’t have many viewers, and that’s perfectly fine. My account isn’t about chasing likes or comments. It’s simply a way for people to see who I am rather than engage with a random, unknown profile—if they’re curious enough to look. It also helps avoid mixed signals: when you know who I am (even though you never truly know someone), you can usually tell whether something is meant as a dad joke… or a Daddy joke

As a result, my consumption of TV, Netflix, and HBO has dropped significantly. I find it far more engaging to follow real people and see what they’re doing with their lives. And here’s the irony: aside from the first two or three seasons of Survivor, I’ve never been into reality TV—yet somehow, I’m completely hooked on this one.

[ Wordsmithed by AI ]

Ps: I think my joke has been taken badly by someone. The point is internet with few hundred million or just few million people is a minefield and like now somehow jokes don't click and knowing the person behind the joke, being able to if not ID them at least have them semi public is a credibility bridge that anonymity does not provide. By being public, you are more accountable than you normally would be

pixxelJan 25, 2026, 1:33 PM
[dead]
freddie_mercuryJan 25, 2026, 6:19 AM
Your categorical error is that you think people are watching them to cover details in topics.

They are a replacement for TV. You know, the thing that people used to watch for hours upon hours a day?

NoteyComplexityJan 25, 2026, 6:58 AM
While I am reading others’ view points and enjoy it; perhaps just straight to the point to your point first.

Can you tell me what exactly THE ERROR when I want to find a single good thing about TikTok when I don’t understand it?

For your view point, you logic is the following for the good reason using TikTok:

“Addiction is bad, but many people are using it anyway, just like any media back in the days.”

Are you really sure you have answered A GOOD REASON of using TikTok? Sounds like a horrible argument for me. Addiction is a bad habit to begin with, it won’t magically validated just because the media has been changed.

tombertJan 25, 2026, 6:38 AM
I have been trying so hard to get YouTube to stop recommending shorts to me. I am pretty sure that the "Show Fewer Shorts" thing you can choose in the app doesn't actually do anything.

My wife loves TikTok to a point that she will take it personally when I complain about it, but I absolutely hate the "vertical short form video" crap that's gotten popular. I'm probably just showing my age, even with my admittedly-quite-flakey attention span, I feel like TikTok and YouTube shorts are just kind of irritating. So much stuff on there is either low-effort crap with lip syncing to some clip from a movie, or shit yelling at me with burned in giant subtitles, both of which are almost certainly part of my own personal hell.

maxgluteJan 25, 2026, 9:38 AM
What is the point of medium / long form content when you can get 80% of the dopamine for 5% of the commitment. Most "content" is mediocre, condensed short term doesn't waste your time. Most "content" TLDR down to a couple minutes pretty well, variety doom scrolling is spice of life and all.
scarecrowbobJan 25, 2026, 9:22 AM
It's wild to watch someone critique the utility of short-form content in a 4-sentence essay.
NoteyComplexityJan 25, 2026, 9:26 AM
I am not sure if it is a good thing when you see a question as an essay. It could goes in both way, so you better explain it.
scarecrowbobJan 25, 2026, 5:07 PM
Smug -and- illiterate? You really are a catch.

You know perfectly well that a question-mark does not a question make.

And, apparently you also see the utility in posting very short, dumb sections of content.

So, by your own standards, you should be able to do the math and answer your own so-called question.

eudamoniacJan 25, 2026, 5:29 AM
I had this discussion once before, I don't remember where, with I taking your position. The other guy seemed to think that entertainment was fungible, and so the entertainment of short form video was objectively better than long form, since it could theoretically be turned off at any point unlike a movie, and since it had infinite variety. Which I guess makes sense if you believe the fungibility, but I can't imagine associating in real life with such a person.
majormajorJan 25, 2026, 5:39 AM
The "I can turn it off unlike a movie" idea is wild. We've had the ability to pause and resume long-form TV/movies for decades.

Heck, how does that person think people read books? Six to ten hour sitting marathons?

lerp-ioJan 25, 2026, 5:57 AM
i think you are missing the analogy of people not stopping movies half way
ronsorJan 25, 2026, 5:25 AM
> What is the point of junk food?

The answer to this is the same as the answer to your first question.

NoteyComplexityJan 25, 2026, 8:07 AM
Just because it is addictive?

I don’t see this is a good reason to use TikTok.

echelonJan 25, 2026, 5:53 AM
My wife loves TikTok.

It introduces her to new fashion, new restaurants, new places to visit. Local, hyper local and hidden, and her favorite travel destinations.

It's full of bite size tutorials. Tips and tricks. Genuinely useful stuff. Blogs and websites you'd find this stuff on are not as visual, not as well edited, and are hard to find or full of SEO spam.

It's introduced her to all kinds of hobbies. Gen Z is all about finding old consumer digital cameras from 2000 or even older Kodak one-use disposables and transplanting the lenses. TikTok nucleates these interests and trends.

The news breaks almost immediately on TikTok, and there's immediately insightful community commentary - why would you ever need CNN talking heads?

Every day there's a new "fad". It changes fast, on a day to day basis. Just a few days ago, there was this "an owl but from [x]" meme that was really cute/funny.

TikTok is genuinely everything. It's amazing. Much of the old internet it replaces doesn't hold a candle to it.

kelnosJan 25, 2026, 6:07 AM
> The news breaks almost immediately on TikTok

Not arguing against the rest of your comment, but I find the concept of "breaking news" to be generally terrible for society. News outlets should wait until they have enough information to present an event as accurately as possible, but the rush to be the one that gets there first means this is often not the case.

And I expect this goes double for randos publishing on TikTok.

NoteyComplexityJan 25, 2026, 7:36 AM
That’s true. I think the bigger problem is that many people seems to misuse the term, making any news a “breaking news” but oftentimes, it doesn’t.

The only valid use for “breaking news” imo, are disasters.

techjamieJan 25, 2026, 2:04 PM
My girlfriend used to be hooked on TikTok for political stuff until I started pointing out how much of it is comprised of half-truths if not straight up lies.

For example, one day she came over and showed me a short where this lady was warning women the Rs were starting their discrimination campaigns up, because Kentucky was looking to pass an amendment making women get certified doctor letters on if/the status of their pregnancy.

I called out how ridiculous that was pretty quickly and she told me this is 100% real and the lady in the video wasn't lying. I looked it up, and it was a real proposal[1]... Made several years earlier by a Democrat as a satire bill that was never under true consideration.

[1] https://www.reuters.com/article/fact-check/kentucky-democrat...

NoteyComplexityJan 25, 2026, 7:33 AM
Thank you for your thoughtful story!

This is the reason why I have raised this question, as I don’t really understand why people are so into this platform since I don’t enjoy short form contents.

Perhaps just because it is short, with properly use, TikTok can discover many niche topics that we probably don’t know.

Does it change my decision of using this platform? Probably not because I prefer longer and slower paced contents, but I could at least know that TikTok is not just about brainrots or random people dancing like many people as claimed, at least now I know there are people finding their passion in this platform or discovering new place to explore.

sgcJan 25, 2026, 6:18 AM
So better, richer content twitter? I never used that site except for a brief period at the beginning of the current Ukrainian war, but it sounds like it appeals to the same type of person.
soulofmischiefJan 25, 2026, 7:00 AM
Veracity is cornerstone to a healthy internet, and it can be very impossible for someone to fact check things on tiktok if their one-stop shop for consuming things and finding information is also tiktok. Corroboration, validation etc. are something I can do (to best efforts) on my computer with applications and websites that help me do this.

Don't get me wrong, I like instagram for the political commentary; but the vibe is different, Instagram is a supplementary source and not a primary one. It's still not a perfect system either, for example Instagram doesn't allow clickable links which can really hamoer organization and spreading important information.

dyauspitrJan 25, 2026, 6:00 AM
I used TikTok a few times and then uninstalled it because it’s very addictive. It’s a lot of nonsense like dances, and bits of cooking episodes, travel and destination clips, punchlines from TV shows and cartoons, memes etc. It’s a really sad thing to use honestly, makes you feel dirty for wasting all that time.
NoteyComplexityJan 25, 2026, 8:25 AM
This is also my usual understanding to TikTok although I know some people found new hobbies with it like the other replies, but the contents don’t click me because they are way too flashy and stimulating, and these really make me visually and mind fatigue.

Your situation is similar to why I have quit Pinterest. Memes and jokes are fun, and some of the images are inspiring, but it simply wastes too much valuable time which I can learn something new or take a deep rest.

smt88Jan 25, 2026, 6:20 AM
It has 200M users in the US (I'm not one of them), which is about half of all citizens. Do you really think it's possible they have no point?

For most people, it's a distracting little jolt of dopamine and a way to get quick news or commentary.

It's definitely not good for our brains for that to be the main kind of content we consume, but it's not useless.

NoteyComplexityJan 25, 2026, 8:43 AM
It could be.

You don’t need something to have a point at all, just make something apparently cool or trendy, and there always a crowd rush into the trend. Could you find the point of Labubus or Stanley cups besides its popularity?

I am not going to against the news part, as you could see my other replies from someone who find niche hobbies with it.

petterroeaJan 25, 2026, 6:12 AM
It's great that Americans can now enjoy being surveiled by private companies instead of possibly being surveiled by a government. What a great improvement
gizzlonJan 25, 2026, 6:46 AM
”Instead of” or "in addition to" ?

Would not put it past them to influence what content people see on TikTok either.

aaronbrethorstJan 25, 2026, 6:20 AM
I think you're being optimistic.
smt88Jan 25, 2026, 6:18 AM
Do you feel there's no difference between being surveilled by Oracle and being surveilled by the CCP? They're both terrible, but do you really think they're equivalent?

There's also the issue of the algorithm being used for propaganda, which (again) is also terrible in the hands of either party, but with potentially very different outcomes.

petterroeaJan 25, 2026, 7:54 AM
Just reflecting more on this, can't you argue the whole cambridge analytica scandal was a case of private surveilance being used to affect an election through targeted propaganda? Same with brexit?

Sure, a political party is not a government, but surely capitalism-flavored mass surveilance has the same capabilities, and the buyers seem to have similar incentives to good 'ol government surveilance and propaganda.

spencerflemJan 25, 2026, 6:30 AM
The CCP has far less impact on my life as an American than the US government.
petterroeaJan 25, 2026, 6:33 AM
It's not the same, I see it more as two flavours of bad. However, the scary thing with private surveillance is that we do not know and won't know for a while the extent it is used.

Private surveillance however has the possibility to be much worse than government surveillance. We are already seeing collected data being used by the government to carry out enforcement (see period app subpoenas and the cameras that track where everyone drives), but the private actors have a perverse incentive to surveil as much as they can and make as much actionable data on it as possible. They can then show up at the governments door and offer it.

That is, private surveillance has the potential to surveil in ways governments don't even know they want, and they have an incentive to find any hole in the surveillance market and fill it.

rzerowanJan 25, 2026, 5:15 AM
Technically would be correct to say its being split into TikTok US and TikTok Rest of World , probably why one of their new ToS includes geolocating the end user for user segmentation. Since i dont think they are going to split the app - probably keep using the same published one.
ShankJan 25, 2026, 5:28 AM
It seems like what this will basically entail is a US algorithm and moderation system, while the core app remains with ByteDance.

> The Joint Venture will secure U.S. apps through software assurance protocols, and review and validate source code on an ongoing basis, assisted by its Trusted Security Partner, Oracle.

So the new team will be in charge of content moderation, training, and "review and validat[ion]" of source code. Not actually a new app.

xnxJan 25, 2026, 11:30 PM
Bytedance has been pushing their own TikTok alternative, Lemon8, since TikTok first came under government attack in the US. Will be interesting to see what they do with that.
pr337h4mJan 25, 2026, 5:48 AM
This (and PAFACA in general) is a massive disgrace from a 1A POV.
kelnosJan 25, 2026, 6:10 AM
What's the first amendment angle here? Foreign actors aren't covered under 1A, and people in the US are just as able to publish to and consume TikTok as they were before.
edg5000Jan 25, 2026, 5:55 AM
What is 1A and PAFCA?
joecool1029Jan 25, 2026, 6:02 AM
devsdaJan 25, 2026, 5:58 AM
Good. now that it is done, can EU and the rest of the world push for regional ownership of Instagram, WhatsApp and Youtube without the US complaining unfair practices.

Chinese ownership as a security threat is currently in between reality and conspiracy realms but the US govt meddling as a threat is a proven reality worldwide.

felipeeriasJan 25, 2026, 6:36 AM
I am European and live in Japan.

China is currently providing weapons for Russia to wage large-scale war in Europe, while supporting a dictatorship in North Korea that regularly launches nuclear-capable misiles in my general direction.

xethosJan 25, 2026, 3:17 PM
The ”Leader of the Free World” and Commander in Chief of the largest, most well-equipped military force the world has ever seen, with bases dotted around the globe has spent the last several months threatening annexation of my country.

For extra fun, this doesn’t even determine if I live in Greenland or Canada - let alone adding ”Abducting a foreign head of state to lay claim to natural resources”, which could make me Venezuelan!

North Korea is a fire down the block; America is a grease fire in my kitchen, and I hope you'll forgive me for prioritizing the immediate threat

MeekroJan 25, 2026, 6:02 AM
The EU would have to put the US on a list of "foreign adversaries", with whatever political fallout comes from that. Not saying they shouldn't, but there will be downsides.

Since controlling these platforms is probably the best ROI for swinging public opinion, I'm sure it's a matter of time before they get seized (one way or another) and redistributed to reliable political allies.

2bitencryptionJan 25, 2026, 6:22 AM
Would they? There are already data residency laws, and the US didn’t have to be on any foreign adversary list for those to work, right?
aaronbrethorstJan 25, 2026, 6:25 AM
whether or not they formally put the US on such a list for trade purposes, clearly they see the US as such.
TMWNNJan 25, 2026, 8:49 AM
>Good. now that it is done, can EU and the rest of the world push for regional ownership of Instagram, WhatsApp and Youtube without the US complaining unfair practices.

>Chinese ownership as a security threat is currently in between reality and conspiracy realms but the US govt meddling as a threat is a proven reality worldwide.

There is nothing stopping any country from doing the same to US companies' local operations five years ago, today, or next year. The difference is that the US is not China. Your comment assumes that a US company is as dangerous as a Chinese company. As felipeerias said, China is (among other things) actively backing Russia in Ukraine.

US law did not require TikTok's divestiture to a US owner. If TikTok were a Canadian, British, French, German, Korean, Japanese, or Taiwanese company, the US government wouldn't have intervened in the first place.

Conversely, if TikTok were a Canadian, British, French, German, Korean, Japanese, or Taiwanese company, American would not have to fear a hostile government silently gathering data on American users, or a company repeatedly shown to be lying about using its app to do so.

archerxJan 25, 2026, 5:10 AM
Let’s be real, we all know this is about censorship, surveillance and controlling narratives.
ronsorJan 25, 2026, 5:26 AM
Old: CCP censorship, CCP surveillance, CCP narratives

New: US censorship, US surveillance, US narratives (patriot approved)

I feel like this outcome is so much worse than just banning the platform.

smt88Jan 25, 2026, 6:22 AM
> US censorship, US surveillance, US narratives (patriot approved)

This is the status quo for a lot of US media, but TikTok is actually much worse. The "US narratives" in this case are in service of Trump, possibly behind closed doors as table stakes for the purchase agreement.

ddtaylorJan 25, 2026, 5:31 AM
Didn't this all start with data privacy?

How is TikTok user data more private today than it was a year ago?

halaproJan 25, 2026, 6:00 AM
I think it was more about control. The narrative was that the Chinese government was intentionally affecting the algorithm for US users to dumb them down and affect elections.
2bitencryptionJan 25, 2026, 6:26 AM
I’m not sure about “dumb them down”, I suspect it’s more like “subtly influence popular opinion”.

My husbands TickTock feed is full of things like “10 things Americans do that Chinese think are weird”, “10 reasons Chinese cities are in the 22nd century” etc etc.

I personally don’t think that’s propaganda - most of it is factually true and would be pushed to the front of any fair algorithm because it is engaging. But I can kinda see the concern, even though I disagree with the outcome.

burnt-resistorJan 25, 2026, 5:06 AM
So.. US intelligence agencies and data brokers are going to mine it and US interests are going to pump it full of human and bot sockpuppets to manufacture the consent of users to be more aligned with ideas that work best for the Ellisons' interests.
selectodudeJan 25, 2026, 5:09 AM
Correct. We've fixed TikTok by blowing off a law enacted by Congress to ban it and now Oracle has a live tracking of every user by GPS.
coffe2mugJan 25, 2026, 5:48 AM
Did you mean

... live tracking by ICE

eudamoniacJan 25, 2026, 5:22 AM
Yes, this is terrible. Before now it was fine, just Chinese intelligence agencies and data brokers mining it and Chinese interests pumping it full of human and bot sockpuppets to manufacture the consent of users to be more aligned with ideas that work best for the CCP's interests, but now it's just ruined.
manuelmorealeJan 25, 2026, 6:02 AM
I’ll engage with this because I’m curious about your position. I’m not a TikTok user and I’m not American.

All the other American controlled social media platforms are exactly like your China description from my point of view: it’s American agencies and data brokers mining it and American interests pumping it.

Do you think a reasonable course of action is for us to force the sell of American platforms? I have no sympathy for what China is doing but I have no sympathy for what America is doing either.

Why do you think one’s more acceptable other than “it’s my country doing it”, assuming you are American that is.

kelnosJan 25, 2026, 6:14 AM
Not the person you're replying to, but:

> Do you think a reasonable course of action is for us to force the sell of American platforms?

Yes, absolutely. If your country's people believe that WhatsApp, Instagram, Twitter, Facebook, etc. are a threat in the same way, they should take the same action.

(Mind you, I don't believe for a second that this was the real motivation behind what's gone on with TikTok, but I think it's a reasonable course of action to take if you think there is a threat there, regardless of what company or country we're talking about.)

manuelmorealeJan 25, 2026, 6:57 AM
Personally I’m of the opinion that forcing sale and nationalization is not a good way to go about solving these issues.

I think one better way would be to make it so there are consequences for actions. And consequences should start flowing from the top but I know this is a dream and we live in a world where consequences for their actions are no longer a thing that exists if you have enough money.

malevolent-elkJan 25, 2026, 6:32 AM
You have no real reason to believe me, but if it's worth anything, I work with US agencies in the domain of information warfare and the relationships with platforms are tenuous if not adversarial. And nothing happens on the scale you might imagine. But if you really do believe that the US is pulling the platforms' strings, I do indeed encourage disentanglement or forcing sales as you describe. What I have seen through my work has strongly reinforced my biases against the Chinese government, but I recognize that others may view my own government in that light.

Personally, I worry more about the platforms and data brokers themselves, as I think everyone should and does. They hold disproportionate power and their incentives drive us all in the wrong direction.

manuelmorealeJan 25, 2026, 6:53 AM
So, I both don’t have any reason not to take your words at face value and I also don’t have any reason to believe you are in the know of anything that’s happening within your government. I assume you’re not the president (you write too well and make too much sense to be him)

So there’s obviously a level of general skepticism here that I consider to be healthy.

That said, the simple fact that lobbying is a thing and the government can be influenced by the use of money is a sign that the A relationship of some level exists.

Now, I personally am on none of those platforms. I use the bare minimum I need and even in that case, as a paying customer of those companies, I don’t expect them to treat me nicely.

Because money seems te be the only thing that matters at this point and morals are way further down the line.

All that said, from an outside observer, seeing the China argument coming from America, considering everything that’s happening in plain sight, it’s ironic to say the least.

gizzlonJan 25, 2026, 6:55 AM
> And nothing happens on the scale you might imagine

Do you think it will be different with TikTok US, being owned by Trump's friends (and family?) ?

eudamoniacJan 25, 2026, 7:30 AM
I think it's reasonable if your governments don't want America to have your data. I don't personally care if China has my data but nor do I care if they are forced to divest. It's certainly "acceptable" if any country wants to do that.
burnt-resistorJan 25, 2026, 12:06 PM
The difference to end users is they changed their technofedual overlords. No lasting freedom can be had using apps owned by profit-extractive corporations.
throw310822Jan 25, 2026, 6:37 AM
I don't get why they sold it. If the Chinese government really had a say, simply refusing would have been a better option, as Trump would have never dared shutting off an app loved by hundreds of millions of voters.
maxgluteJan 25, 2026, 9:52 AM
PRC veto = no algo transfer = bytedance/tiktok US can't be "sold" / total divestiture. New "sale" basically US conceded to PRC JV model, i.e. US companies operating in PRC has local data warehousing requirements, company gets to keep algo and ip, country gets technical custody over data. That's basically extend of thumb on skills PRC had to apply, they're fine with sovereign cloud etc, they weren't with forced divestiture (trying to coerce entire PRC company to flip).
niruiJan 25, 2026, 7:26 AM
Wrong.

The definitive factor here is whether the Chinese company wants to put themselves deep in the American political water. To any company, living under a crosshair alone is difficult enough, it becomes even more so when the company is foreign-owned.

The sell was a strategically correct decision by ByteDance, they made money out of it and they secured some future income, at least for a short while. But no app or service lives forever anyways, so it's still a good trade.

Whether or not the sell could benefit actual American users was never mattered.

throw310822Jan 25, 2026, 8:15 AM
I wasn't talking about Bytedance's point of view, but that of the Chinese government. As a private company without state backing, I agree that selling might have been the best decision to maximise their profits. But could have been politically advantageous for China to veto the sale- even if the platform were politically neutral- because it was basically untouchable, as was already proven by years of delay. They might have used it as a bargaining chip, and then I'd be curious to know what they got back.
user3939382Jan 25, 2026, 5:55 AM
Only a fool would trust the political moderation on any major corporate platform at this point. Some I’m sure see this as a great win. All our media, real estate, and economy is already obviously for sale to foreign govts, but when it comes to propaganda we draw the line.
PhyskalJan 25, 2026, 6:32 AM
So what's the workaround here...VPN from another country?