Ubisoft's death by a thousand cuts

https://www.thegamebusiness.com/p/ubisofts-death-by-a-thousand-cuts

Comments

flaminHotSpeedoMar 24, 2026, 6:14 AM
I wish there was a mechanism to force shitty, bloated companies that have been mismanaged into a nosedive to divest "culturally valuable" IP early.

I enjoyed the early ghost recon and rainbow 6 games, but I don't even bother keeping up with news for newer ones.

chiiMar 24, 2026, 6:53 AM
> divest "culturally valuable" IP early.

the fact that the IP remains culturally valuable means there's still profit to be extracted.

I say let the IP die by voting with wallet. Let indies produce newer IP which would displace these old ones.

lawnMar 24, 2026, 6:39 AM
Assassin's Creed is also a really cool IP, and the Anno series as well.
akimbostrawmanMar 24, 2026, 7:13 AM
ESG money ran out. One could think that was the plan all along so it could be bought cheaply by China.