I’m also guessing the new genes don’t propagate to the seeds as well, so that they can have a steady demand for their special flowers.
My impression from other stories is that they are certainly preparing commercial release, they just stopped the experiment (somehow there is scientific involvement see https://pub.confit.atlas.jp/en/event/ihc2026/presentation/S1...). They had an earlier 'blue' rose var "Applause" - which in the photos does not come close to this strange one https://www.suntoryapplause.com It was apparently used only by commercial growers for superfancy florists.
Blue or blue-tending flowers photograph really badly, on Kodachrome as on the internet, so nothing is to be really credited til you see it in life. If you type 'heavenly blue morning glory' in the browser you will see faked images - the real thing is nevertheless perfectly astonishing.
In general a blue effect, like the Heavenly Blue or the astounding mecanopsis, Himalayan poppy - once seen, never forgotten, in USA grown in Pacific NW only - involves more than just pigment but other ancillary curiosa like ferric ions trapping unfriendly wavelengths. The gene splicing was from several 'blue' flowers, but in some cases, if I follow, they were targeting these ancillaries, not the pigment.
« Damn good news, Gordon! »
More details on this page.
> It's actually a gradient from white to do desaturated blueish - kinda violet.
What are they sniffing? When I hear "true blue rose", I imagine a red rose but blue, not this Frankenstein.
> ...
> Suntory began its blue rose research in 1990. Roses naturally lack a key gene required to produce delphinidin, the blue pigment found in many blue flowers. In 2004, Suntory Group became the first in the world to develop roses that accumulate delphinidin by introducing a gene that enables roses to produce this pigment. This achievement led to the launch of SUNTORY blue rose APPLAUSE in 2009. Since then, SIC has continued its research toward even bluer roses by exploring the various mechanisms that create blue flower colors in nature.
> In this study, the researchers explored a new approach to achieving bluer flower colors by focusing on the effect of copigmentation.
That would be akin to: Linux 7.2 released (1991)
Note the difference in the science journalism title and the more closely related release https://www.suntory.com/sic/story/20260911/ "Beyond the “World First”: Opening Up New Possibilities for “Blue” in Roses New findings on copigmentation presented at IHC2026"
1,000 labs spending $1M each to cure cancer would likely not progress as far as 10 labs spending $100M each.
Perfecting the techniques around genetic manipulation will likely indirectly help cure cancer.
Doing so on something that has public appeal (and little to no opposition) is less risky than doing it on an animal cell line.
I mean asking us to use different flowers to get our blue colours was just too much.
Breeders pursued it as a challenge. Doing it via genetic engineering probably feels like cheating to them, but the biochemists do it to learn genetic techniques.
From the picture nobody is going to be putting these in a bouquet any time soon. But the accomplishment is neat. And even if it's not. I'm not gonna yuck their yum.